Hi, I’m Ricardo Carretero Vila, a professional video game designer since 2005. For the past 10 years, I’ve focused on game systems and economies—looking at the bigger picture and long-term strategies.

 

I’ve worked with amazing companies like Social Point, Gameloft, King, and GameHouse.

I’m passionate about systems design: player progression mechanics, rewards, collections, inflows and outflows balance and the overall added value the ‘Meta’ provides in a game with great gameplay.

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My methodology stems from two decades of experience and observing player behavior. By analyzing their motivations, I identify the best ways to deliver value and improve conversion rates.

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In 2022, I founded PlayValue.Pro, a boutique agency that supports studios in designing game systems and economies. PlayValue works with expert collaborators in Game Economy and Game Design to tackle the most challenging projects.